内容1引言3（一）课题设计的来源与意义3设计背景4（一）产品的背景分析4（二）产品的市场分析4设计定位5具体实现6（一）LOGO的设计6（二）产品的设计7（三）包装的设计9小结12谢辞13参考文献14内容本设计主要以电脑为辅助，利用Photoshop、llustrator的多种功能和绘画辅助完成的平面设计工作。通过Photoshop绘画出插画的画面、扁平化风格，用llustrator进行产品的外形设计与包装。本设计的围绕的产品主要是小迷糊产品，通过温泉，瑜伽，游泳，晒太阳等情景来注重产品的性能。四幅插画相对应四种功能效果，插画主要以里鲜亮、清透来填充画面，吸引客户的第一目光，抓住眼球以引起客户的吸引力。插画一画的人物在游泳池中的情景。插画二画的是人物在沙滩上晒太阳。两幅插画都描述着年轻、充满活力的年轻女性。插画三画的是人物在森林中做瑜伽的情景。插画四画的是人物在泡温泉的场景。两幅插画描述了健康乐观、积极向上的生活方式。完成小迷糊一系列包装作品，巩固和应用所学知识，体验平面设计的完整流程和实际需求。
 目 录
Abstract
This design is mainly computeraided, using a variety of functions of Photoshop, llustrator and painting assistance to complete the graphic design work. Through Photoshop, the illustration picture is painted, the flat style is flattened, and the product is designed and packaged with the llustrator.
The products around this design are mainly small confused products, and the performance of the product is focused on through hot springs, yoga, swimming, sunbathing and other scenarios. The four illust *51今日免费论文网|www.51jrft.com +Q: ￥351916072￥ 
rations correspond to the four functional effects, and the illustrations are mainly filled with bright and clear pictures, attracting the customers first glance and catching the eyeball to arouse the customers attraction. The products around this design are mainly small confused products, and the performance of the product is focused on through hot springs, yoga, swimming, sunbathing and other scenarios. The four illustrations correspond to the four functional effects, and the illustrations are mainly filled with bright and clear pictures, attracting the customers first glance and catching the eyeball to arouse the customers attraction.
Illustration 1: Paint the scene of the character in the swimming pool. Illustration 2: The painting is about a figure basking in the sun on the beach. Both illustrations depict young, energetic young women.
Illustration 3: The painting is about a character doing yoga in the forest. Illustration 4: The scene depicts a character soaking in a hot spring. Two illustrations depict a healthy, optimistic, positive lifestyle. Complete a series of packaging works for a small confusion, consolidate and apply the knowledge learned, and experience the complete process and practical needs of graphic design.
Keywords: graphic design, flat style, situation一、引言
随着现代时尚潮流的传播、当今女性对自己的肤色美貌愈发看重。就现在的年轻人来说，更多的年轻人偏向于晚上熬夜刷手机。
曾有一个报道说过，年轻人随着工作的繁忙，属于自己的越来越少，几乎是只有夜晚才是真正属于自己的时间，很多人选择迟迟不肯睡觉。越是这种繁忙的时间，人们就只会当下刷手机的快乐，丝毫不会考虑到自己的皮肤状态。
我的毕业设计课题——《小迷糊系列产品包装设计》，将产品的LOGO与容貌的五感衔接起来，更直接的吸引目光。
课题设计的来源与意义
1、课题设计的来源
小迷糊产品是现有的品牌，也有一定的影响力。它原本的包装只用了中心物体来突出，画面简单大方，如图（1）所示，这样并不会引得周边的客户驻足了解。产品的形象外观可以提升消费者的购买欲望。不同层次的消费者追求的设计及美感的不同，对消费品的需求也不同，但产品的形象设计直接刺激消费者的感官神经，从而让消费者对产品进行主观选择。在原本的主打颜色上没有改动太大，相反用当下流行的扁平化风格的插画绘画封面。
如图（1）

原文链接：http://www.jxszl.com/ysl/szmt/608270.html