目录
摘要...........................................................................................................................................Ⅱ
关键词.......................................................................................................................................Ⅱ
ABSTRACT...............................................................................................................................Ⅲ
KEY WORDS.......................................................................................................................Ⅲ
引言............................................................................................................................................1
一、文献综述............................................................................................................................1
（一）新冠疫情对餐饮业的影响....................................................................................1
（二）餐饮业应对之 *51今日免费论文网|www.51jrft.com +Q: ￥351916072$ 
策及未来营销策略........................................................................2
二、企业简介与策划目标........................................................................................................4
（一）企业简介................................................................................................................4
（二）策划目的与策划目标............................................................................................6
三、市场需求与市场竞争分析................................................................................................7
（一）市场需求分析........................................................................................................7
（二）市场竞争分析........................................................................................................8
（三）SWOT分析............................................................................................................9
四、消费者餐饮需求调研与分析..........................................................................................10
（一）市场调查..............................................................................................................10
（二）样本特征..............................................................................................................11
（三）消费者需求分析........................................................................................................12
五、营销诊断与简要结论......................................................................................................18

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