云南省是世界茶树的发源地之一，以优质的茶树品种、独特的普洱茶品牌、丰富多彩的茶文化、优良的茶产业闻名于世界。昆明作为云南省省会，是云南茶产品和茶文化交流的枢纽，也是国内外茶商汇集、交流的中心。2019冠状病毒肺炎（Covid-2019），是2019年底发现的一种具有强传染性的呼吸系统疾病。人群普遍易感，病情发展迅速。为了防止疫情快速扩散，国家颁布了一系列公共卫生措施，包括社区隔离、及时诊断和严格遵守卫生保健环境中的普遍预防措施，迅速有效地控制了疫情的蔓延和扩散，也对我国的经济产生了巨大的影响，茶产业也受到波及，使得茶叶生产及贸易的形势都不容乐观，如何快速复工复产是目前茶产业的最大需求。本文通过问卷的形式进行线上、线下调查，探究新型冠状病毒肺炎对云南省昆明市茶叶生产、营销及消费的影响，发现此次疫情对茶叶厂商的利益造成一定的损失，也改变了部分消费者的饮茶习惯及购买茶叶的方式，并在此基础上提出一些解决措施。
目录
摘要Ⅱ
关键词Ⅱ
AbstractⅡ
引言
引言1
1.文献综述1
1.1.昆明市茶产业发展概况 1
1.2.新型冠状病毒肺炎 1
1.3.疫情对茶产业的影响1
1.4.课题目的及意义2
2.方案论证2
3.过程论述2
3.1.问卷调查3
3.2.数据统计分析3
3.3.茶厂调研 3
3.4.茶城调研3
3.5.整理调研结果 3
4.结果分析3
4.1.疫情对云南省昆明市茶叶生产的影响3
4.2.疫情对云南省昆明市茶叶营销的影响5
4.2.1.国有企业5
4.2.2.独资企业7
4.2.3.私营企业9
4.2.4.个体工商户 10
4.3.疫情对云南省昆明市茶叶消费的影响12
5.讨论和结论17
5.1.疫情对茶厂采收和生产的影响17
5.2.疫情对茶商营销的影响18
5.3.疫情对茶叶消费者购买和生活的影响18
5.4.茶产业应对疫情的态 *51今日免费论文网|www.51jrft.com +Q: #351916072# 
度和解决措施18
致谢19
参考文献19
2019冠状病毒肺炎对云南省昆明市
茶叶生产、营销及消费的影响
Effects of coronavirus disease 2019 on teas production,
marketing and consumption in Kunming, Yunnan
Student majoring in Tea Science Xu Jintian
Tutor Wang Yuhua
Abstract：Yunnan is one of the cradles of tea in the world. It is famous in the world for its highquality tea varieties, unique Puer tea brand, colorful tea culture and good tea industry. As the provincial capital of Yunnan, Kunming is the hub for the exchange of tea products and tea culture in Yunnan, as well as the center for the collection and exchange of tea merchants at home and abroad. Coronavirus disease 2019 (Covid2019), is a highly contagious respiratory disease discovered at the end of 2019. The population is generally susceptible and the disease develops rapidly. In order to prevent the rapid spread of the epidemic, the state has promulgated a series of public health measures, including community isolation, timely diagnosis and strict compliance with the general preventive measures in the health care environment, which has quickly and effectively controlled the spread and spread of the epidemic, which has also affected our economy. After a huge impact, the tea industry has also been affected, making the situation of tea production and trade not optimistic. How to quickly resume production is the biggest demand of the tea industry.This article conducts online and offline surveys in the form of questionnaires to explore the impact of coronavirus disease 2019 on tea production, marketing and consumption in Kunming, Yunnan. It was found that the epidemic caused a certain loss to the interests of tea manufacturers, and it also changed the tea drinking habits of some consumers and the way of purchasing tea, and on this basis, put forward some solutions.

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