目录
摘要.......................................................................................................................................................................1
关键词...................................................................................................................................................................1
Abstract................................................................................................................................................................1
Key words.............................................................................................................................................................1
引 言.....................................................................................................................................................................2
一、网校简介及策划目标........................................................................................... *景先生毕设|www.jxszl.com +Q: &351916072& 
........................................2
（一）学而思网校简介.......................................................................................................................................2
（二）小学课程产品介绍...................................................................................................................................2
（三）策划目标...................................................................................................................................................3
二、发展前景与市场环境分析...........................................................................................................................3
（一）校外辅导行业发展前景...........................................................................................................................3
（二）中小学在线教育发展前景.......................................................................................................................4
（三）学而思网校发展前景...............................................................................................................................4
（四）竞争对手分析...........................................................................................................................................4
（五）学而思网校SWOT分析..........................................................................................................................5

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