目录
摘要Ⅲ
关键词Ⅲ
AbstractⅣ
引言
一、引言1
（一）研究背景及意义1
（二）研究内容与研究方法1
（三）研究路线2
二、文献综述2
（一）关于我国影视产品出口现状的相关研究2
（二）关于影响影视产品出口因素的相关研究2
（三）关于文化距离的相关研究3
（四）关于贸易便利化的相关研究3
（五）研究述评3
三、中国影视产品出口现状4
（一）中国影视业发展现状4
（二）中国影视产品出口概况7
（三）中国影视产品出口区域8
四、实证设计9
（一）引力模型9
（二）核心解释变量与控制变量的选取10
（三）样本选择和数据来源11
五、实证结果分析11
（一）变量描述性统计分析11
（二）模型估计方法选择12
（三）实证结果分析12
六、结论和建议14
（一）结论14
（二）建议14
参考文献15
致谢16
文化距离、贸易便利化对我国影视产品出口的影响分析 ——基于引力模型
摘 要
近年来，随着我国综合国力的提升，文化产业“走出去”越来越受到关注。而影视产品贸易构成了我国文化产品贸易的关键一环。本文首先分析了我国影视产品出口的现状，得到了中国影视产品贸易逆差较大、出口规模较小、海外市场较小，出口地区也较为单一，分布不均等结论。为探究文化距离，贸易便利化程度对我国影视产品出口分别的影响路径和影响程度，本文利用STATA软件将13个2007年—2015年期间在中国影视产品出口方面主要的贸易国家作为研究对象构建随机效应回归模型，分析了文化距离和贸易便利化对我国影视产品出口分别产生的影响，得出：文化距离较大，则两国之间的文化差异就比较大，那么我国对该国的影视产品出口就比较少；国际物流绩效水平的提升，如海关 *51今日免费论文网|www.51jrft.com +Q: ^351916072^ 
通关效率、货物运输服务品质、国际运输便利性、物流及时性等，也有利于我国影视产品的出口。最后，本文从国家角度、影视企业角度、传媒类高校角度这三个方面为提升我国影视产品出口提出相关建议。
INFLUENCE OF CULTURAL DISTANCE AND TRADE FACIFITATION ON CHINESE FILM AND TELEVISION PRODUCTION EXPORT ——BASED ON THE GRAVITY MODEL OF TRADE
ABSTRACT
In recent years, with the improvement of Chinas comprehensive national strength, the "going out" of the cultural industry has attracted more and more attention. The trade of film and television products constitutes a key part of Chinas cultural product trade. This article first analyzes the current situation of Chinas film and television product exports, and draws conclusions that Chinas film and television products have a large trade deficit, a small export scale, a small overseas market, a relatively single export area, and uneven distribution. In order to explore the influence distance and influence degree of cultural distance and trade facilitation on Chinas export of film and television products, this paper uses STATA software to randomize 13 major trading countries in the export of Chinese film and television products from 2007 to 2015 as research objects. The effect regression model discusses the problems of Chinas export of film and television products from the perspective of cultural distance and trade facilitation. It is concluded that the greater the cultural distance, the greater the cultural difference between the two countries. Exports are relatively few; the improvement of international logistics performance levels, such as customs clearance efficiency, quality of cargo transportation services, convenience of international transportation, and timeliness of logistics, etc., will also have a beneficial impact on the export of Chinas film and television products. Finally, this article puts forward corresponding suggestions for improving the export of Chinas film and television products from three perspectives: national perspective, film and television enterprise perspective, and media college perspective.

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