目录
摘要III
关键词III
AbstractIV
引言
一、引言1
二、文献综述2
（一）化妆品贸易现状及发展2
（二）韩国化妆品竞争力分析2
（三）文化对贸易的影响研究3
（四）现有研究的局限3
三、背景介绍3
（一）化妆品全球贸易状况3
（二）韩国化妆品对外贸易状况4
（三）韩国文化对外输出状况5
四、实证分析6
（一）模型建立6
（二）数据来源及变量选取8
（三）回归分析11
五、结论及政策性建议16
（一）主要结论16
（二）政策性建议17
1.推动我国化妆品品牌和文化建设17
2.完善相关政策法规17
3.降低物流成本17
4.增强文化认同18
参考文献19
致谢20
文化因素对韩国化妆品贸易的影响研究
摘 要
在经济全球化进程中，随着韩国消费的不断升级、技术进步、需求的多样化和个性化、线上线下趋于融合以及女性经济独立水平的提高，韩国化妆品行业蓬勃发展，贸易规模不断扩大，出口量不断增长。无论是在韩国的经济体系还是产业结构中，化妆品这一领域都至关重要，而韩国的文化是带动韩国化妆品贸易进行的至关重要的因素。本文主要从世界银行等数据库中调取化妆品贸易数据进行检验分析，实证分析部分研究了文化因素（向海外输出的韩国文化产业贸易额、韩国与贸易国之间的文化距离）对韩国化妆品贸易的影响，在贸易引力模型的基础上引入资源禀赋变量（GDP、人口变量、地理距离、文化产品贸易额、文化距离）和两国（地区）是否签署自由贸易协定的虚拟变量（以下简称为FTA虚拟变量）进行分析。最后得出的结论为：两国的GDP对双方化妆品贸易起促进作用，而两国之间的地理距离对贸易起阻碍作用，人口变量则弱化了GDP的促进作用，强化了地理距离的阻碍作用。文化产品贸易额是衡量韩国文化输 *51今日免费论文网|www.51jrft.com +Q: @351916072@ 
出的重要指标，分析结果显示韩国文化产业输出促进了化妆品贸易的进行，而文化距离则对化妆品贸易起到阻碍作用。最后根据得出的结果结合中国国情就中国化妆品贸易未来的发展提出建设性意见和建议。
RESEARCH ON INFLUENCING FACTORS OF KOREAN COSMETIC TRADE
ABSTRACT
In the process of economic globalization, with the continuous upgrading of Korean consumption, technological progress, diversification and personalization of demand, the convergence of online and offline, and the improvement of the level of female economic independence, the Korean cosmetics industry is booming and the scale of trade is expanding The export volume continues to grow. Whether in Koreas economic system or industrial structure, the cosmetics field is crucial, and Korean culture is a vital factor driving the Korean cosmetics trade. This article mainly retrieves the cosmetics trade data from the World Bank and other databases for inspection and analysis. The empirical analysis part studies the cultural factors (the export volume of Korean cultural industry exported to overseas, the relationship between Korea and trading countries Cultural distance) influences the Korean cosmetics trade, introducing resource endowment variables (GDP, demographic variables, geographic distance, cultural product trade volume, cultural distance) and whether the two countries (regions) sign free trade based on the trade gravity model Analyze the agreed virtual variables (hereinafter referred to as FTA virtual variables). The final conclusion is: the GDP of the two countries promotes the cosmetics trade between the two countries, and the geographical distance between the two countries impedes the trade. The demographic variable weakens the GDP and promotes the impediment of the geographical distance. The trade volume of cultural products is an important indicator to measure the export of Korean culture. The analysis shows that the export of Korean cultural industry promotes the cosmetics trade, while the cultural distance hinders the trade of cosmetics. Finally, it puts forward constructive opinions and suggestions on the future development of Chinas cosmetics trade based on the obtained results and Chinas national conditions.

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