目录
摘要Ⅱ
关键词Ⅱ
AbstractⅢ
引言
一、绪论 1
（一）研究背景 1
（二）研究目的和意义 1
1.研究目的 1
2.研究意义 1
（三）研究内容 2
二、理论基础与文献综述 2
（一）理论基础 2
1.消费函数理论 2
2.消费行为理论 3
（二）文献综述 4
1.农村居民消费现状综述 4
2.农村居民耐用品消费相关研究综述 6
三、数据与模型 7
（一）数据 7
1.数据来源 7
2.变量选择与说明 7
3.变量描述性统计 7
（二）模型 8
四、实证结果与分析 9
五、研究结论与政策建议 10
（一）研究结论 10
（二）政策建议 11
参考文献12
致谢13
江苏农村居民耐用品消费的影响因素研究——基于江苏省八个县汽车消费数据的实证分析
摘 要
我国农村消费市场潜力巨大，如何有效刺激农村消费需求，拉动经济增长一直是学者们研究的重点。自2009年起，“汽车下乡”等政策逐步在农村实施并在短时间内起到了一定的成效，可见促进农村居民耐用品消费对于扩大农村内需的积极作用。如今第二次“汽车下乡”即将启动，因此研究我国农村家庭汽车消费行为影响因素可以具有一定的理论和现实意义。
本文基于消费函数及消费行为等相关理论，构建了我国农村汽车消费行为的模型。利用了STATA14.0统计软件对大学经济管理学院2019年江苏省田野调查所收集到的农户数据进行了描述性分析和二元Logistic回归分析。研究结果表明，农户家庭所处的县经济实力、农户家庭的收入状况以及户主的文化水平对农村家庭汽车消费行为具有显著的正向影响，相较于女性户主，男性户主更倾向于购车。而农村家庭规模及户主的职业、年龄则对农户的购车行为没有显著影响。
RESEARCH ON THE INFLUENCE FACTORS OF *51今日免费论文网|www.51jrft.com +Q: #351916072# 
DURABLE GOODS CONSUMPTION OF RURAL RESIDENTS IN JIANGSU PROVINCE
ABSTRACT
Chinas rural consumer market has great potential. How to effectively stimulate rural consumer demand and stimulate economic growth has always been the focus of scholars research. Since 2009, policies such as "car going to the countryside" have been gradually implemented in rural areas and have achieved certain results in a short period of time. It can be seen that promoting the consumption of durable goods by rural residents has a positive effect on expanding domestic demand in rural areas. Now the second "car going to the countryside" is about to start, so studying the influencing factors of car consumption behavior of rural households in China can have certain theoretical and practical significance.
Based on the relevant theories of consumption function and consumption behavior, this paper builds a model of rural automobile consumption behavior in China. Using the STATA14.0 statistical software, descriptive analysis and binary logistic regression analysis were carried out on the farmer data collected by the Field Survey of Jiangsu Province of Nanjing Agricultural University in 2019. The research results show that the county ’s economic strength, the income status of the household, and the education level of the household head have a significant positive impact on the rural household ’s car consumption behavior. Compared with female heads, male heads are more inclined to buy cars. However, the size of rural households and the occupation and age of heads of households have no significant impact on farmers car purchase behavior.

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