目录
农村产业融合背景下的乡村旅游发展模式探讨——基于浙江重点乡村案例分析 2
关键词 2
ABSTRACT 3
一、引言 4
二、研究现状与文献回顾 4
（一） 一+二三融合发展模式 5
（二） 二+一三融合发展模式 5
（三） 三+一二融合发展模式 5
三、浙江省乡村旅游发展优势分析 5
四、浙江省乡村旅游发展现阶段存在问题 6
（一） 乡村旅游的规划和经营模式过于单一和混乱，没有突出当地特色。 6
（二）乡村产业组织的集体意识比较薄弱，限制了乡村旅游产业的长远发展。 6
（三）省内乡村旅游项目的宣传、服务意识和挖掘能力不足。 7
五、基于浙江省部分重点村案例分析的乡村旅游发展建议 7
（一）浙江省杭州市淳安县下姜村 7
1.村庄概况 7
2.发展措施和产业融合模式 7
（二）浙江省舟山市嵊泗县花鸟村 9
1.村庄概况 9
2.发展措施和产业融合模式 9
（三）浙江省湖州市安吉县鲁家村 10
1.村庄概况 10
2.发展措施和产业融合模式 10
六、产业融合模式与特色综合分析 11
（一）模式发展讨论与分析 12
1.规划种植，引领融合 12
2.立足本地，塑造特色 12
3.注重人才，提高标准 12
（二） 模式特色与总结 12
1. 一+二三发展模式发展特色 12
2. 三+一二发展模式发展特色 13
七、对发展乡村旅游的乡村旅游建议 13
致谢 14
参考文献 14
农村产业融合背景下的乡村旅游发展模式探讨——基于浙江重点乡村案例分析
摘要
引言
Discussion on Rural Tourism Development Model under the Background of Rural Industry Inte *51今日免费论文网|www.51jrft.com +Q: ^351916072^ 
gration—Based on the case study of key villages in Zhejiang
ABSTRACT
At present, China is vigorously developing the rural rich people industry and promoting the integrated development of the rural one, two and three industries, which has put forward higher requirements for the development model of rural tourism. This article divides the modes of rural industry integration into three categories, which are mainly based on the primary, secondary and tertiary industries. Zhejiang Province is a major domestic tourism province. The number of key rural tourism villages in the country is the first in the country. It needs to play a good role in demonstration. At the same time, there are problems such as chaotic models and lack of brand awareness. This paper selects three representative key villages in Zhejiang Province, Jiangjiang Village, Lujia Village and Huaniao Village, from the perspective of rural tourism policy implementation effect and industrial integration from the perspective of case analysis and summarizes the integration model to follow. Summarize and discuss the development models of the three villages. Finally, recommendations are made on the existing policies of rural tourism development in China to promote the sustainable development of rural tourism and promote rural revitalization.
KEY WORDS: Rural tourism; industrial integration; Zhejiang Province

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