中国电子竞技产业的全球比较研究【字数:16472】
目录
摘要 III
关键词 III
Abstract IV
引言
一、绪论 1
二、文献综述 2
三、电子竞技发展历程 3
四、各国游戏开发与代理商对比 7
五、全球赛事运营比较 8
(一)赛事发展 8
(二)电竞俱乐部及选手管理 9
六、全球直播平台运营比较 14
七、各国游戏运营收入比较 17
(一)电竞玩家与观众 17
(二)其他影响因素 19
八、结语 21
参考文献 22
致谢 24
中国电子竞技产业的全球比较研究
摘 要
截止到2019年,全球电子竞技产业规模已经超过了1800亿元。中国电子竞技产业规模更将在2020年超过1000亿元,处于全球领先地位。但在产业发展过程中,全球主体地区:中国、北美与欧洲选择的扩张产业规模方法有所不同,相比之下各有利弊。因此,通过对电子竞技产业进行全球性的比较研究,可以对我国电子竞技产业的发展起到借鉴作用,进一步加速我国电子竞技产业发展。本文将通过对电子竞技产业链上每一环节进行逐一比较,从开发代理商、赛事运营、直播平台建设以及游戏内部收入四个方面着手,对2016—2020年全球电子竞技产业的发展规模状况进行比较剖析,探究中国电子竞技产业发展水平,并根据全球比较结果对中国电子竞技产业的发展做出相应建议。结果表明,我国电子竞技产业仍需在产业上游的开发代理方面投入更多人力物力,以缩小与他国差距,同时保持赛事运营与直播平台建设方面的优势,继续扩大构成产业基石的电竞观众与电竞玩家规模,从四方面共同努力,使得我国电子竞技产业规模更上一层楼。
A GLOBAL COMPARATIVE STUDY OF ESPORT INDUSTRY
ABSTRACT
By 2019, the global esports industry has exceeded 180 billion yuan. The scale of Chinas esports industry will exceed 10 *51今日免费论文网|www.51jrft.com +Q: #351916072#
0 billion yuan in 2020, making it a global industry leader. However, in the process of industrial development, the main regions of the world: China, North America and Europe choose different ways to expand the industrial scale, which has advantages and disadvantages respectively. Therefore, a global comparative study of esports industry can serve as a reference for the development of Chinas esports industry and further accelerate the development of Chinas esports industry. This article through to the esports industry chain in every link compared one by one, from a development agents, event operations, live platform construction and inner income four aspects of the game, 20162020 global condition of the development of esports industry scale comparison analysis, explore the Chinese esports industry development level, and according to the global comparative study on the development of esports industry in China to make some Suggestions. Results show that the esports industry in China still needs to be in the upstream industry development agent to invest more resources, by narrowing the gap with other countries, while keeping the advantages of event operations and live platform construction, continues to expand a cornerstone industry of esports players scale of esports audience and joint efforts from four aspects, makes the scale to the next level of esports industry in China.
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