目录
摘要 II
关键词 II
Abstract III
引言
一、引言 1
二、相关概念界定 1
（一）文化贸易的相关概念 1
（二）电影产业的相关概念 2
三、文献综述 3
（一）国内外研究概况 3
（二）文献述评 4
四、理论基础 5
（一）文化维度 5
（二）文化距离——EDI指数法 6
五、模型设定与变量选取 7
（一）模型设定 7
（二）变量选取 8
六、实证分析 11
（一）描述性统计及相关性分析 11
（二）计量模型检验 12
（三）模型回归 13
七、研究结论与政策建议 15
（一）研究结论 15
（二）政策建议 16
参考文献 18
致谢 19
中国文化贸易影响因素研究：以电影产业为例
摘 要
随着经济日益全球化，文化产业在国际贸易中的比重越来越大，“文化强国”战略的提出也预示着中国将大力推广文化输出。作为文化输出的主要载体之一，电影不仅有着传统文化产品集物质与文化的双重属性，而且有着可量化、易分析的特点。为了研究进一步发展中国文化贸易的方法，本文从电影产业入手，采用了中国20102017年对13个国家的电影出口数据作为被解释变量进行实证分析，研究文化距离对于文化贸易的影响。研究工具采用调整后的引力模型。自变量包括文化距离、地理距离、贸易双方的GDP、是否处在同一个自由贸易区、以及双方之间是否存在文化包容的情况。文化距离基于Hofstede的六个文化维度数据为基础来构筑。结果显示文化距离和地理距离都对中国的电影出口有负向影响，但文化距离的影响更显著。中国与进口国的经济实力的增长都会促进中国电影出口额的增加。实证分析结果还表明，文化包容度较高的国家会更多地进口中国的电影产品，而处在同一个自贸区对中国电影出口没有预期的正向作用。本论文提出了发展中国文化贸易的具体建议：发掘文化产品本身特性、细分文化贸易市场、发展产业核心竞争力、重视自身经 *51今日免费论文网|www.51jrft.com +Q: &351916072& 
济发展以及做好对外文化宣传工作。
TAKE THE FILM INDUSTRY AS AN EXAMPLE TO RESEARCH ON INFLUENCING FACTORS OF CHINESE CULTURAL TRADE
ABSTRACT
The proposal of the "Cultural power" strategy which had been proposed indicated that China would vigorously promote cultural output. The film has two characteristics, material and cultural, which like traditional cultural product. The film also has the convenience on collecting and analyzing. In order to study the methods to improve Chinas cultural trade, this paper starts with the film industry. It will use Chinas 20102017 film export data to 13 countries as an explanatory variable. The paper will study the impact of cultural distance on cultural trade. The research tool is Gravitational Model. One of the independent variables which called cultural distance consists of Hofstedes six cultural dimensions. Other independent variables including geophysical distance, GDP of both parties, whether in the same free trade area, the cultural tolerance between countries. The economy of both China and import countries have significant positive effects which we can know by analyzing. The effect of culture distance is more significant negative than geophysical distance. Countries with higher cultural tolerance are more likely importing more Chinese film products. While the expected positive effects are not obvious when they in the same free trade area. The paper will make some suggestions by concluding results which analyzed above. The characteristics of cultural products need to be explored. Subdivide cultural trade market. The core competitiveness which in cultural industry are necessary to developed. Improving China’s economy would be beneficial to exporting. And we must pay attention to cultural propaganda.

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