目录
摘 要 III
关键词 III
Abstract IV
引言
一、文献综述 1
（一）国内外研究 1
1.国外研究现状 1
2.国内研究现状 2
（二）文献述评 3
二、我国地理标志农产品的发展概况 3
（一）我国地理标志农产品保护制度的确立 3
（二）我国地理标志农产品的申请保护情况 4
（三）我国地理标志农产品的类别与分布 5
三、消费者对地理标志农产品购买行为的描述性统计 6
（一）数据来源 6
（二）理论分析框架 6
（三）描述性统计分析 7
1.消费者自身指标 7
2.社会经济因素 8
3.对农产品的评价状况 10
4.其他因素 13
（四）小结 13
四、消费者对地理标志农产品购买行为的实证分析 13
（一）研究假设 13
1.消费者自身指标 14
2.社会经济因素 14
3.对农产品的评价状况 14
4.其他因素 15
（二）模型构建与计量方法的选择 15
（三）实证结果分析 16
（四）小结 18
五、主要结论与对策建议 18
（一）主要结论 18
（二）对策建议 19
1.改善地理标志农产品的宣传方式 19
2.加强地理标志农产品的市场监管 19
3.赋予地理标志农产品文化内涵 19
4.推动地理标志农产品品牌化 19
5.推进我国传统农产品的申请认证 20
参考文献 20
附录 21
致谢 24
消费者对地理标志农产品的购买行为及其影响因素研究
摘 要
随着经济的发展和人们生活水平的提高，地理标志农产品逐渐走进了人们的视野中。它是一种品质的代名词，人们往往会认为它的质量会高于普通的同类农产品，即使价格稍 *51今日免费论文网|www.51jrft.com +Q: #351916072# 
微贵一点，也有相当一部分的消费者会接受。地理标志农产品经济效益巨大，要挖掘和实现其经济效益，在市场上获得成功，前提是要得到市场和消费者的认可。本文将聚焦于国内地理标志农产品的发展情况，分析消费者对地理标志农产品的购买行为及其影响因素。并进一步为我国地理标志农产品的发展提出一定的建议。
RESEARCH ON CONSUMERS PURCHASE BEHAVIOR OF GEOGRAPHICAL INDICATION AGRICULTURAL PRODUCTS AND ITS INFLUENCING FACTORS
ABSTRACT
With the development of economy and the improvement of peoples living standards, agricultural products with geographical indications have gradually entered peoples field of vision.It is synonymous with quality. People tend to think that its quality will be higher than ordinary similar agricultural products. Even if the price is a little more expensive, a considerable number of consumers will accept it.The economic benefits of agricultural products with geographical indications are huge. To find and realize their economic benefits and succeed in the market, the premise is that they must be recognized by the market and consumers.This article will focus on the development of domestic geographical indication agricultural products, and analyze consumers purchasing behavior of geographical indication agricultural products and its influencing factors.And further put forward some suggestions for the development of geographical indication agricultural products in China.
KEY WORDS: Geographical indication; Agricultural products; Purchase behaviour; Influencing factor
一、文献综述

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