目录
摘要 II
关键词 II
Abstract III
引言
一、引言 1
（一）研究背景 1
（二）研究目的及意义 2
（三）研究方法 3
（四）研究内容 3
二、文献综述 3
（一）国内外研究现状 3
（二）文献评述 5
三、分析框架与数据来源 5
（一）问卷设计与数据回收 5
（二）变量定义与研究假设 6
（三）研究模型构建 7
四、实证结果与分析 8
（一）描述性统计分析 8
（二）信度效度检验 9
（三）主成分分析 12
（四）相关性分析 13
（五）回归分析 14
五、研究结论与政策建议 17
（一）研究结论 17
（二）建议 18
参考文献 19
附录 20
致谢 22
微博信息发布对大学生旅游消费决策的影响研究
——以旅游攻略为例
摘要
伴随着移动互联网的发展，在我国微博的浪潮不断扩张，成为主流的社会化媒体。微博因为具有即时性、互动性、精简化等诸多优点，在它刚产生的时候就备受人们的关注。人们以微博作为信息源头，挖掘自己旅游所需要的各种信息，为自己的旅游消费决策提供充足的准备。微博对于人们生活的影响潜移默化，对各种行业的影响更是不言而喻，旅游业也不能排除在这之外。那么微博信息是如何影响大学生旅游消费决策的，本文章正是从这个角度出发。通过查阅以往的研究，笔者发现对于微博的研究大多集中在微博的传播特点以及传播效果和微博与市场营销相结合所产生的营销价值，而较少结合消费者行为的角度进行研究。因此本文从消费者行为的角度出发，以微博旅游攻略为例，基于信息吸引力强度、互动、网络口碑、信任、感知价值这五个方面，对大学生旅游消费决策的影响因素进行实证研究分析。最后以本文的研究成果为前提，对应地提出合理的政策以及建议，以便于微博博主更好的管理微博增强游客的旅游体验。
RESEARCH ON THE IN *51今日免费论文网|www.51jrft.com +Q: ^351916072# 
FLUENCE OF MICROBLOG INFORMATION RELEASE ON COLLEGE STUDENTS TOURISM CONSUMPTION DECISIONS——TAKING TRAVEL STRATEGIES AS AN EXAMPLE
ABSTRACT
With the development of the mobile Internet, the wave of microblogs in China continues to expand and become the mainstream social media.Because of its advantages of immediacy, interactivity, simplification and so on, microblog has attracted peoples attention since its inception. People take microblog as the source of information to dig out all kinds of information they need for tourism, so as to provide adequate preparation for their tourism consumption decisions. The influence of microblog on peoples lives is subtle, and the impact on various industries is selfevident, and tourism cannot be excluded. So how does the microblog information affect college students tourism consumption decisions? This article starts from this perspective. Based on previous studies, the author found that most of the researches on microblog focus on the communication characteristics and communication effects of microblog and the marketing value generated by the combination of microblog and marketing, and less on the research from the perspective of consumer behavior.Therefore, from the perspective of consumer behavior, this paper takes the travel strategy of microblog as an example and makes an empirical research and analysis on the factors influencing college students travel consumption decisions based on the five aspects of information attraction strength, interaction, Internet word of mouth, trust and perceived value.Finally, on the premise of the research results of this article, correspondingly put forward reasonable policies and suggestions, so that the bloggers can better manage the microblog and enhance the tourist experience of tourists.

原文链接：http://www.jxszl.com/jmgl/gsgl/605478.html