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/> Abstract：
VI The appearance of design in order to achieve the unity and of corporate image external communication, we should use consistent design and integrity and consistent mass communication channels, use visual integrated design presented by aesthetic feeling, make data analysis and cognition personalized, clear and orderly, make different forms of communication media image consistent, and create the one of retention and communication The corporate culture and visual image make the data dissemination more rapid and reliable, and bring strong impression and corporate influence to the social audience.
The content of my graduation thesis is "Nanyuan" studios VI visual recognition system and realize the standardized direction of VI design, we must use simplification, unification, series, combination, general and other methods to comprehensively reshape the corporate image. I will elaborate application recognition element system in the basic element system of the manual. In the visual recognition system, the logo design adopts the way of graphic mapping and text deformation arrangement, with the arc as the symbol of sunrise as the main design, with the English translation of Nanyuan "southdeep media" as the main design, to express the name and meaning of the studio directly. La kolora agordo estas kompleta kaj serio de application identification designs are developed on the basic element system. business cards, documents, notebooks, envelopes, umbrellas, packaging and light boxes.
This set of VI manual is simple in design style and connotation. It looks calm and comfortable, which is a refreshing and enjoyable experience for customers.
Key Words: VI manual; Brand culture; Self media;Personalization
引言
随着众多新媒体出现、新技术的更新,不断促进了传媒行业的迅猛发展，使自媒体为主的新媒体的比重不断加大。市场调节中市场所占比不断地向新兴自媒体方向所变化。由新兴自媒体的迅捷发展所带来的趋势带动着传统媒体传播的高投资方式与大投入撒网随机的方式中两者之间逐渐产生分支。当前, 媒介生态环境在传统广告和传统媒体在新兴时代的大媒体下生存困境逐渐显现出来。在传统媒体途径中，广告受到渚如互联网短视频等不同的网络信息的传播形式的冲突下明显吃力，这是这个社会技术水平提高所带来的更新换代，也是人们对不断接受的新的东西的现状。它们不断促使着新兴的自媒体工作者投入，并加入了新兴力量。
VI 设计的出现为了达成企业形象对外传播的统一性与完整性，应该使用一致性设计和完整性以及一致的大众传播途径，用美感呈现的视觉一体化设计，将数据分析与认知的个性化特点、明理化、顺序化，将不同种形式上的传播媒体形象的一致性，打造保留与传播的一致性的企业文化与视觉形象，让数据传播更为迅捷可靠，带给社会受众人群的强烈印象和公司影响力。
我将“南渊”工作室作为我毕业论文的课题，我的课题中包括了logo设计、色彩搭配等整体设计中融合了年轻化的设计元素更好地适应市场的需求和大众的接受程度奠定了公司的品牌文化、锁定消费人群，并让我所设计的品牌形象不断的被大众认可并将“一个有方向有深度的精神生活”成为普遍人群中的文化符号把这个年轻文化精准的投放到消费人群手中。
二、VI设计的综合概述
（一）VI设计的概述
VI（全称：Visual Identity）是一个企业视觉设计系统。
VI具有传播企业品牌文化、发挥企业宣传认知度、打造企品牌形象等功能。
VI手册基本原则
（三）VI手册的识别系统的统一性

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