内容1引言3鲜果姿品牌含义、定位3（一）鲜果姿品牌含义3（二）鲜果姿品牌定位3鲜果姿基础识别系统3（一）VI基础系统3（二）鲜果姿标识诠释3（三）标识结构规范4（四）标识的最小应用规范4（五） 企业印刷中文字体5（六） 标识不可入侵范围5（七）标识在色彩环境中的应用5马可旅行应用元素系统6（一）辅助图形6（二）鲜果姿APP6（三）展示海报7（四）企业会员卡设计8（五）企业名片设计9（六）其他视觉识别系统周边物品展示10小结14谢辞15参考文献16附录16平面设计——视觉识别系统《鲜果姿饮料》时代在进步，企业也在进步，现如今由于目前全球化脚步的加快，世界经济都在飞速发展，企业已经不是当初那个靠人管人的时代了，如今的企业都形成了系统化，工业化的体系。VI手册在企业里不但是视觉识别系统，还是各个企业相互间竞争的筹码，想要在如今千变万化的市场中占得先机，VI设计就必须要为品牌先确定方向，将企业理念、精神境界、文化特色、服务规范等抽象语言转化为具体符号，塑造独特的企业形象，凸显出企业鲜明的个性。识别系统具有广泛的内涵，可分为两部分一是基本因素的设计；二是应用因素的设计。通过VI手册可以不断建立企业和品牌的核心竞争优势，实现客户品牌影响最大化,从美学等多角度定制专属企业的VI手册 。从设计中的审美追求对现代企业广告设计思想产生了潜移默化的影响，进而影响到VI设计的审美理念。本文探讨了虚拟设计在现代企业广告设计制作中的应用。分析这些影响并确定某些积极因素将有助于发展具有企业特色的广告设计。实施VI战略是企业信息传播的系统工程。以做到更好的展示作品等基本点出发进行了本次的VI设计。本文讲述了从确定选题到实际操作到最后的成品展示的一个过程，我也学到了比以往很多关于VI方面的知识。
目 录
abstract
Due to the acceleration of globalization and the rapid development of the world economy, peoples material living standards in China are also slowly improving, and the requirements for drinks are increasingly high. Drinks
 *51今日免费论文网|www.jxszl.com +Q: ^351916072# 
with more additives have been gradually eliminated by the market because of their unhealthy. In the beverage industry, VI manual is not only a visual recognition system, but also a chip for each enterprise to compete with each other. In order to take the lead in todays everchanging market, VI design must first determine the direction for the brand, transform abstract language such as enterprise concept, spiritual realm, cultural characteristics, service specifications, etc. into specific symbols, create a unique corporate image, highlight the freshness of the enterprise Mings personality. Recognition system has a wide range of connotations, which can be divided into two parts: one is the design of basic factors; the other is the design of application factors. Through the VI manual, we can continuously establish the core competitive advantages of enterprises and brands, maximize the impact of customers brands, and customize the VI manual of exclusive enterprises from the perspective of aesthetics. From the aesthetic pursuit of design, it exerts a subtle influence on the modern enterprise advertising design thought, and then affects the aesthetic idea of VI design. This paper discusses the application of virtual design in modern enterprise advertising design and production. It is pointed out that as an external enterprise advertisement, the designers works need to show the subtle influence of VI design on the enterprise. The analysis of these influences and the determination of some positive factors will contribute to the development of advertising design with corporate characteristics. The implementation of VI strategy is a systematic project of enterprise information dissemination. In order to achieve a better display of works and other basic points to start the VI design. This article describes the process from the determination of topics to the actual operation to the final display of finished products. I also learned a lot more about VI than before.
Key words: VI production, modern enterprise, advertising design

原文链接：http://www.jxszl.com/ysl/szmt/79983.html